What You Will Learn

This unique one-day interactive workshop will challenge you to look at your business – whether it’s small, mid-sized or large – in an entirely new light. Showcasing the powerful strategies and business models that are the cornerstones of Disney’s long-term success, you’ll learn how to apply Disney’s innovative approaches to your own organization for immediate results.

Leadership, Disney Style

Discover how effective leadership has been the catalyst at Disney to drive employee/customer satisfaction and bottom-line results, from the company's inception to today.

·          Communicate a compelling vision - Understand the leader's pivotal role in championing the vision.

·          Build involvement and ownership - Learn proven strategies for increasing employee ownership and pride.

·          Organize for maximum involvement - Examine your current organizational structure to assess your capacity for delivering positive results.

·          Capitalize on change - Learn proven strategies for driving proactive change through employee involvement.

Management, Disney Style

Understand the importance of integrating your corporate culture into selection, training, and care.

·          Establish a culture through learning by design - Learn steps to operationalize your culture.

·          Select and hire "right-fit" employees - Explore the Disney hiring process.

·          Train and motivate employees- Learn training strategies for orientation and ongoing training that encourage employee buy-in to your corporate culture.

·          Create a support environment - Learn how to create and reward "heroes" in your workplace.

Service, Disney Style

Explore world-renowned Disney principles for service excellence.

·          Develop a service philosophy - Understand the Disney definition of quality service. Explore qualitative and quantitative techniques for knowing and understanding customers.

·          Learn tools to support a service culture - Develop a service theme that defines your organization's purpose. Discover service standards that provide a framework for making quality decisions.

·          Deliver on the service theme - Examine delivery systems that ensure positive customer experiences.

Loyalty, Disney Style

Learn key practices and principles in building and sustaining loyalty that have made Disney a trusted and revered brand around the world for more than 75 years.

·          The business case for loyalty - Explore the Disney definition of loyalty. Examine the link between loyalty and financial results.

·          Strategies for creating loyalty - Identify your brand promise. Identify your core components.

·          Align for loyalty - Learn a conceptual model that impacts the customer experience. Learn Disney tactics for creating emotional connections with employees and customers.